March 5-6, 2019
We’ll be leading a conversation with insights leaders on the impact they’ve made within their organizations and the courage, competencies and approaches that have equipped them to do it. From their experiences, learn how and when to take risks, start to drive change within your insights organization and be more effective in your role. Get exposure to new methods, mind-sets and approaches from some of the top brands’ entrepreneurial insights leaders. You’ll leave with actionable ways that you can apply them.
“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]
Tuesday | 11:30-12:00 | Room 3
Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]
Wednesday | 2:15-2:45 | Room 5