March 5-6, 2019
As more and more brands begin to run six-second ads, many questions still remain as to how effective these shorter-form ads can be. Additionally, there has been little consideration as to how these ads work in a forced, pre-roll exposure and the dynamic of top-down attention between an ad and video content. Both marketers and researchers alike are curious to know if there is a formula for success in this new medium as well as the role that context and congruence plays in this new landscape. After evaluating six-second pre-roll ads from a variety of categories, Ameritest found six key principles of six-second ads that impact their performance and success – both on their own as well as in-context.
Do you love your job? Do you enjoy working with your colleagues? What if that was taken away from you in a split second? Tina invites you to join her [...]
Wednesday | 8:30-9:00 | Room 1
As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]
Tuesday | 9:15-9:45 | Room 3
Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]
Wednesday | 11:30-12:00 | Room 3