March 5-6, 2019
Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights work focuses too narrowly on moments of brand interaction and never takes into account the rich life context in which that interaction is embedded. In so doing, much of the CX insights work that is done risks missing fresh insights and opportunities for true innovation. It is the human experience (HX) that actually drives the decisions we make.
In this informative presentation, RealityCheck Co-Founders Jim Chastain and Jim White, Ph.D., advocate a shift from CX to HX and demonstrate how a broader focus on the human experience through human context, human stories and human journey can provide a pathway to innovation and a competitive advantage for your brands.
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]
Tuesday | 10:00-10:30 | Room 5
Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]
Tuesday | 11:30-12:00 | Room 5
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]
Wednesday | 9:15-9:45 | Room 3