March 5-6, 2019
The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys.
Most of the time we are so focused on understanding how these changes impact the business issue at hand that we do not spend time understanding how they impact the information that we are collecting.
In order to stay at the forefront of these issues, Comcast partnered with Phoenix MI to conduct a research on research study to gain insights into:
In addition, we will share the differences by key demographic segments on these issues. Please join us and learn the highlights and implications of our findings.
Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]
Wednesday | 11:30-12:00 | Room 3
Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and [...]
Tuesday | 10:00-10:30 | Room 2
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]
Wednesday | 10:45-11:15 | Room 4