March 5-6, 2019

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Research, Meet Communications: How Insights Teams Can Drive PR Coverage

Room 2 | 10:00-10:30 | Tuesday, March 5, 2019

Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and interesting insights for clients such as Airbnb, Boarshead and more that launched them into the national news cycle. They share how real consumer feedback led to the development of a new product for Airbnb and how they continue to create their innovative and data-driven campaigns.

Presentation type:

  • Case Study Presentation


  1. How DKC used survey data to develop unique PR campaigns around Airbnb’s experience offerings.
  2. How DKC surveyed real consumers, leading to a new product offering for Airbnb.
  3. How PR teams can use rapid data collection to offer the first look at insights.


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