March 5-6, 2019

Register Now Convince the Boss

Research, Meet Communications: How Insights Teams Can Drive PR Coverage

Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and interesting insights for clients such as Airbnb, Boarshead and more that launched them into the national news cycle. They share how real consumer feedback led to the development of a new product for Airbnb and how they continue to create their innovative and data-driven campaigns.

Presentation type:

  • Case Study Presentation


  1. How DKC used survey data to develop unique PR campaigns around Airbnb’s experience offerings.
  2. How DKC surveyed real consumers, leading to a new product offering for Airbnb.
  3. How PR teams can use rapid data collection to offer the first look at insights.


More sessions

See all sessions

Lessons Learned from a Decade of MROC Use

I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who [...]


Permission to Launch: Why Insight and Research is the Missing Ingredient in Successful Social Media Creative

Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]


Six Principles for Six-Second Advertising

More and more brands are beginning to run six-second ads but many questions remain as to how effective these shorter-form ads can be. Additionally, there has been very little consideration [...]