March 5-6, 2019
Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and interesting insights for clients such as Airbnb, Boarshead and more that launched them into the national news cycle. They share how real consumer feedback led to the development of a new product for Airbnb and how they continue to create their innovative and data-driven campaigns.
Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]
Wednesday | 10:00-10:30 | Room 4
AT&T’s John Voda, in conjunction with KS&R, will detail the workings of a technique to improve accuracy and make the task of researching new products and services less cumbersome for [...]
Wednesday | 4:00-4:30 | Room 2