March 5-6, 2019
Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and interesting insights for clients such as Airbnb, Boarshead and more that launched them into the national news cycle. They share how real consumer feedback led to the development of a new product for Airbnb and how they continue to create their innovative and data-driven campaigns.
Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]