March 5-6, 2019

Register Now Convince the Boss

Putting Patients Front and Center in Health Care Research

Room 2 | 11:30-12:00 | Tuesday, March 5, 2019

Just Worldwide specializes in health care research of rare populations across the globe. We need to get under the skin of patients and physicians to deliver the rich insight demanded in health care research and we need to uncover the hard truths that come with suffering from a serious illness and bring the patients to life – but how can this be achieved both effectively and efficiently?

Health care is a very personal and sensitive subject, it can be tough to talk about, so we share how we are able to get participants to open up and give us rich insight. By partnering with LivingLens and incorporating video we capture the emotional highs and lows from patients and physicians, gaining a unique lens into their lives in order to improve the patient journey.

Video means we get to see patients in person, we get to know them as individuals, without them needing to leave their homes and our clients needing to leave their office. By creating showreels of key insights we deliver insight with maximum impact through telling powerful stories. Participants, even the most non-tech savvy, take part with ease and feel part of something engaging and meaningful – actually making them fans of market research!

Presentation type:

  • Other

Subjects covered:

  • New techniques – qualitative and quantitative


  1. How to gain in-depth, personal feedback from participants.
  2. How video provides a unique lens into people’s lives.
  3. How video delivers insight with impact.


More sessions

See all sessions

Lessons Learned from Your Best and Worst Hires – A Panel Discussion

It’s often said that you can learn more from your failures than from your successes. Come find out if that’s true as the IMA’s James Wycherley leads a panel discussion [...]


Wednesday | 4:00-4:30 | Room 4

You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment

In this session, we will share our key learning: What are the most common personality types in the C-suite? How do you effectively screen for the right business decision makers? How do you [...]


Tuesday | 9:15-9:45 | Room 2

Rebuilding Market Research in the Age of AI and Behavioral Economics

To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]


Tuesday | 5:00-5:30 | Room 5