March 5-6, 2019
Session description to follow.
Tuesday, March 5 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab ABI insights was challenged to create a consumer-centric approach to occasion activation. Through the development of an agile [...]
Known for making healthy living affordable, Sprouts’ welcoming environment and knowledgeable team members continue to drive its expansion from coast to coast. But with constant growth, how does a retailer [...]
Tuesday | 11:30-12:00 | Room 4
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]
Wednesday | 10:45-11:15 | Room 4