March 5-6, 2019

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Optimizing Consumer Hero Images: Unique Challenges for Alcoholic Beverages

Room 4 | 2:15-2:45 | Wednesday, March 6, 2019

This will be a case study about research conducted using a replication of an online retailer to simulate the shopping/buying experience. The challenges present in this category and the way Constellation Brands is activating the research findings will be shared.


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Putting Patients Front and Center in Health Care Research

Just Worldwide specializes in health care research of rare populations across the globe. We need to get under the skin of patients and physicians to deliver the rich insight demanded [...]


Tuesday | 11:30-12:00 | Room 2

You’re Boring Me: How Story Structure Keeps People from Tuning Out

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]


Tuesday | 10:00-10:30 | Room 5

Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]


Wednesday | 9:15-9:45 | Room 2