March 5-6, 2019
In a complex world, increased competition, new channels of distribution and media and market fragmentation have led to greater product variety being offered by companies.
Consumers are willing to pay more for, and to be loyal to, products and services that better meet their own particular needs. If priced and delivered properly, higher prices should lead to higher profits for the manufacturer. In fact, well-marketed and targeted products and services will reduce competitive pressure and will provide the manufacturer some insulation from price wars. Thus the benefits of market segmentation and targeting are most beneficial to firms and their customers.
Unfortunately, many market researchers are “stuck” using analytical tools and methods that were popular 30 years ago. While more powerful tools are available, too many researchers have not been educated on newer approaches that solve many of the problems of these older methods.
The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]