March 5-6, 2019
In a complex world, increased competition, new channels of distribution and media and market fragmentation have led to greater product variety being offered by companies.
Consumers are willing to pay more for, and to be loyal to, products and services that better meet their own particular needs. If priced and delivered properly, higher prices should lead to higher profits for the manufacturer. In fact, well-marketed and targeted products and services will reduce competitive pressure and will provide the manufacturer some insulation from price wars. Thus the benefits of market segmentation and targeting are most beneficial to firms and their customers.
Unfortunately, many market researchers are “stuck” using analytical tools and methods that were popular 30 years ago. While more powerful tools are available, too many researchers have not been educated on newer approaches that solve many of the problems of these older methods.
To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]
Tuesday | 5:00-5:30 | Room 5
Do you love your job? Do you enjoy working with your colleagues? What if that was taken away from you in a split second? Tina invites you to join her [...]
Wednesday | 8:30-9:00 | Room 1