March 5-6, 2019
How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking at customers tend not to incorporate the role of tribalism or how people self-define which directly impacts human behavior and decision-making. What may appear to be illogical behavior to an outsider may be behavior that is in sync with a group’s values and goals.
Narrative economics provides a different way of listening and gaining insights into how your customers perceive themselves, what is important to them and how they make decisions. This session will provide ways you can use narrative economics to help you better understand who your customers are and what they want.
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]
Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]