March 5-6, 2019

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Mind the Gap: Connecting Data to Drive Decisions

Room 2 | 5:00-5:30 | Tuesday, March 5, 2019

Taking the tube map as inspiration, I’ll highlight why it’s more important than ever that today’s insight teams focus on the decisions the business needs to take and how the focus needs to be on building connections across data sources rather than relying on single-source information.

With all the hype surrounding technology (from big data to AI), there’s a risk that we neglect the human skills which make us so valuable to organizations.

We must curate and connect. Integrate and Inspire.

I’ll share practical tips for both clients and agencies alike.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Data integration/big data
  • Effective vendor/client relationship management
  • Storytelling/data interpretation


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In this session, we will share our key learning: What are the most common personality types in the C-suite? How do you effectively screen for the right business decision makers? How do you [...]


Tuesday | 9:15-9:45 | Room 2

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]


Tuesday | 3:30-4:00 | Room 1

Many Journey Maps Fail. Don’t Be a Statistic.

Journey-mapping is the best practice to understand how your customers view their experience; Forrester reports that 88 percent of customer experience (CX) professionals are mapping customer journeys and Temkin Group [...]


Wednesday | 8:30-9:00 | Room 5