March 5-6, 2019

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Mind the Gap: Connecting Data to Drive Decisions

Taking the tube map as inspiration, I’ll highlight why it’s more important than ever that today’s insight teams focus on the decisions the business needs to take and how the focus needs to be on building connections across data sources rather than relying on single-source information.

With all the hype surrounding technology (from big data to AI), there’s a risk that we neglect the human skills which make us so valuable to organizations.

We must curate and connect. Integrate and Inspire.

I’ll share practical tips for both clients and agencies alike.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Data integration/big data
  • Effective vendor/client relationship management
  • Storytelling/data interpretation


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