March 5-6, 2019
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research.
Using real-world examples, this presentation will demonstrate how the memory reconstruction interview works, the science behind it and the ways it can help researchers uncover the underlying drivers of decision-making.
People are complicated and meaningful insights are often hidden. The memory reconstruction method is uniquely suited to reveal the kinds of things people often can’t (or won’t) say in traditional groups or one-on-one interviews.
QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]
Wednesday | 3:15-3:45 | Room 4
Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]
Tuesday | 9:15-9:45 | Room 1
The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]
Tuesday | 10:45-11:15 | Room 4