March 5-6, 2019

Register Now Convince the Boss

Maximizing the ROI from Qualitative Research

Room 1 | 11:30-12:00 | Wednesday, March 6, 2019

Understanding how the field aspects of a qualitative study work can help you to get the most from every qualitative study. Two focus group moderators, with a combined 50 years of experience, will shed light on how you can make sure you get the most out of every study. Not only have they moderated hundreds of studies, Chelle and Bruce also manage focus group facilities. They have the unique ability to discuss successes and failures in dealing with end clients as well as other qualitative professionals. Come to this presentation to learn what information you need to share with your qualitative professionals so they make sure you are in the right facility (or online platform) and talking to the right respondents. The No. 1 reason qualitative research does not provide actionable results is due to poor recruiting.


Attendees will learn:

  • Key questions that will help you ensure a quality project.
  • How to ensure you are getting the right respondents for your research.
  • Suggestions for how to keep “professional” respondents out of the room.

*This session is provided by QRCA.


More sessions

See all sessions

Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now

Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]


Tuesday | 11:30-12:00 | Room 5

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]


Tuesday | 2:15-2:45 | Room 5

You’re Boring Me: How Story Structure Keeps People from Tuning Out

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]


Tuesday | 10:00-10:30 | Room 5