March 5-6, 2019
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]
At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]