Brooklyn

March 5-6, 2019

Brooklyn
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Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.

Presentation type:

  • Case Study Presentation

Speakers:

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Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]

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Wednesday | 8:30-9:00 | Room 4

Customer Experience – Case Studies in Science-based CX

Customer experience and patient journeys require a sound science base if they are to reflect the true experience and provide actionable results. Customer types should be narrowly defined to the [...]

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Wednesday | 8:30-9:00 | Room 2

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

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Tuesday | 2:15-2:45 | Room 5