March 5-6, 2019
I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who had the technology and capabilities rather than who could best meet your needs.
Cut to 2019, where just about every market research agency has either developed or has an affiliation with an (online) insights platform and the selection process becomes a little more complicated.
The process is more about choosing an insights partner rather than who has the best and latest.
The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]
Wednesday | 10:00-10:30 | Room 3
Experience design (XD) researchers were some of the first in organizations to apply agile principles, using specialized methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and [...]
Tuesday | 1:30-2:00 | Room 3
Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]
Tuesday | 2:15-2:45 | Room 5