March 5-6, 2019

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Lessons Learned from a Decade of MROC Use

Room 1 | 10:00-10:30 | Wednesday, March 6, 2019

I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who had the technology and capabilities rather than who could best meet your needs.

Cut to 2019, where just about every market research agency has either developed or has an affiliation with an (online) insights platform and the selection process becomes a little more complicated.

The process is more about choosing an insights partner rather than who has the best and latest.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • MROC/custom panel build


  1. How to pick an MROC provider from a crowd.
  2. The technological non-negotiables.
  3. The importance of establishing a partnership.


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Wednesday | 10:00-10:30 | Room 3

Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper Insights Faster

Experience design (XD) researchers were some of the first in organizations to apply agile principles, using specialized methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and [...]


Tuesday | 1:30-2:00 | Room 3

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]


Tuesday | 2:15-2:45 | Room 5