Brooklyn

March 5-6, 2019

Brooklyn
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The Importance of Diversity and Inclusion in Market Research – A Panel Discussion

Room 4 | 4:00-4:30 | Wednesday, March 6, 2019

The work to promote diversity and inclusion is never done. Join the IMA’s James Wycherley as he leads a panel discussion of client-side researchers who will discuss common workplace challenges regarding diversity and diversity training; how they seek diversity within their teams and management; and strategies for creating an inclusive environment.


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Winning Casual Dining with Today’s Teens

Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and [...]

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Tuesday | 4:15-4:45 | Room 5

Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]

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Wednesday | 8:30-9:00 | Room 4

Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

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Wednesday | 1:30-2:00 | Room 2