March 5-6, 2019
It all started when the advertiser research and measurement team at Spotify wanted to support their understanding of people through music and verify their unique vision of moods- and moments-based listening, leveraging communities of teens and Millennials.
The project was designed to help Spotify communicate to the industry how vital streaming music is to Millennials and teens as well as how deeply Spotify had penetrated every waking moment of their lives, driving discovery and culture.
What happened next showed how compelling insights can sweep through an organization as well as how open arms and clever approaches can help a great project create additional value across multiple teams, departments and stakeholders.
Given the substantial impact that this research had at Spotify, this project was awarded the 2018 EXPLOR award for research innovation… Come find out why!
Attendees will learn how to:
Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]