March 5-6, 2019
QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from traditional concept testing because it:
Come to this session to hear case studies, best practices and learn how we diagnose concepts that lead to increased market acceptance and quicker adoption times. Organizations such as Pepsi, Samsung and Best Buy use the hybrid qual/quant approach as a more powerful way of testing initiatives, claiming this approach:
This type of testing applies to products, package designs, promotions, creatives and messaging/communications.
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]
As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we [...]
We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]