Brooklyn

March 5-6, 2019

Brooklyn
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Improving Research By Doing Research: Learning from Market Research Participants

Room 4 | 11:30-12:00 | Wednesday, March 6, 2019

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have the skills to find out what motivates participants and explore ways to better engage but who has time for that? Turns out, we did! And this session will share what we learned.

Amanda conducted several usability sessions in an initial effort to help L&E improve their digital experiences and it quickly became apparent that the things to fix spanned much wider than the individual interactions or screens. L&E then embarked upon a joint effort to utilize both the user experience-focused and market-focused research skills to understand the participants within their database. This session will aim to share what we learned, how we applied those learnings and specific tips that individuals can use right away to improve their own participant recruitment and engagement practices.

We’ll cover:

  • Learnings about the opinions of consumers about participating in research efforts.
  • Key takeaways specifically centered around engaging participants over time.
  • Insights about the emotional drivers and motivations of participants.
  • Specific changes we made to our overall engagement process and results of doing so.
  • Detailed tips on writing more effective screeners.
  • Ideas on how to diversify and improve incentivization practices.

Presentation type:

  • Other

Subjects covered:

  • Behavioral economics
  • Industry trends – future of marketing research
  • Emotional measurement (neuroscience/eye-tracking)

Takeaways:

  1. Learnings about the opinions of consumers about participating in research efforts.
  2. Insights about the emotional drivers and motivations of participants.
  3. Ideas on how to diversify and improve incentivization practices.

Speakers:

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