March 5-6, 2019
Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart of your digital ad strategy. This presentation walks you through the future of in-market testing to help your brand stay ahead of competitors.
As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]
Tuesday | 9:15-9:45 | Room 3
“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]
Tuesday | 11:30-12:00 | Room 3
In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]
Tuesday | 5:00-5:30 | Room 5