March 5-6, 2019

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How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter

Room 1 | 3:15-3:45 | Wednesday, March 6, 2019

Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart of your digital ad strategy. This presentation walks you through the future of in-market testing to help your brand stay ahead of competitors.


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The Human Approach in the Age of Big Data: Combining Qualitative, Quantitative and Eye-Tracking Research to Deliver Insights for Brands, Advertisers and Media Companies

As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]


Tuesday | 9:15-9:45 | Room 3

DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]


Tuesday | 11:30-12:00 | Room 3

Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences

In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]


Tuesday | 5:00-5:30 | Room 5