March 5-6, 2019

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How to Achieve Agility in Advertising and Innovation Powered by Insights: Pepsi as a Case Study

Wednesday, March 6 | 9:15 a.m. – 9:45 a.m. | Agile Insights Lab

Everyone is talking about getting to insights faster, but what happens if your organization is slowed by the pace of product development and advertising ideation. Learn how PepsiCo has transformed their process by not only finding methods to harness faster more scalable insights but also how to create advertising and innovation lifecycles to drive at effective product launches and campaigns. Ryan Barry from Zappi will be interviewing Lee Roth from BeenThereDoneThat on how they are working with brands, agencies and insights at Pepsi globally to make it possible for them to compete in the FMCG space crowded with entrenched players and faster start-ups.


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Tuesday | 5:00-5:30 | Room 2

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Wednesday | 10:00-10:30 | Room 5

Research and the Elusive Generation Z

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Tuesday | 3:30-4:00 | Room 5