March 5-6, 2019

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How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement

Room 5 | 10:45-11:15 | Wednesday, March 6, 2019

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and how we shop.

In the age of online and social media influence, understand what motivates consumers in different categories, need states and even specific segments of consumers. Also learn how Ricola uses consumer behavior and their connections with brand influencers to reach target consumers in a more engaging and compelling way.

Presentation type:

  • Innovation Presentation

Subjects covered:

  • Social media research
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)


  1. What factors – online or on social media – influence purchase behavior.
  2. Understand where consumers turn for key categories.
  3. How to use influencers and connections with influencers to better connect to consumers.


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