March 5-6, 2019
By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and how we shop.
In the age of online and social media influence, understand what motivates consumers in different categories, need states and even specific segments of consumers. Also learn how Ricola uses consumer behavior and their connections with brand influencers to reach target consumers in a more engaging and compelling way.
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]
Tuesday | 3:30-4:00 | Room 2