March 5-6, 2019

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How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State-based Behavioral Segments in Retail Across Channels

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in order to identify actionable shopper segments across the retail landscape. Shoppers were profiled on need-states and usage occasions for beverages providing energy and then surveyed in-depth to understand key path-to-purchase behaviors related to store choice, channel preferences and in-store purchase patterns. Segments were identified based on economic potential and capturability. Resulting insights have informed ongoing channel role and strategy initiatives and are being leveraged with retail partners to drive differentiated in-store executions.


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When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]


Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]


AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]