March 5-6, 2019
NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. The results were surprising and generated a lot of conversation about what seems to work and why. In this session, NPR’s Gwynne Villota will discuss the research scope and approach and outline strategies for working with stakeholders across an organization.
We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]
Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]