March 5-6, 2019
NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. The results were surprising and generated a lot of conversation about what seems to work and why. In this session, NPR’s Gwynne Villota will discuss the research scope and approach and outline strategies for working with stakeholders across an organization.
Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]
Wednesday | 11:30-12:00 | Room 4
It’s often said that you can learn more from your failures than from your successes. Come find out if that’s true as the IMA’s James Wycherley leads a panel discussion [...]
Wednesday | 4:00-4:30 | Room 4
Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]
Tuesday | 11:30-12:00 | Room 5