Brooklyn

March 5-6, 2019

Brooklyn
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How NPR is Building a Diverse Millennial Audience

NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. The results were surprising and generated a lot of conversation about what seems to work and why. In this session, NPR’s Gwynne Villota will discuss the research scope and approach and outline strategies for working with stakeholders across an organization.


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