March 5-6, 2019

Register Now Convince the Boss

How Insight Teams Can Make a Difference

Room 1 | 4:15-4:45 | Tuesday, March 5, 2019

Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight to transform the performance of an entire organization. James Wycherley, CEO of Insight Management Academy (IMA), an organization created in 2004 to support client-side research and analysis teams in large organizations, draws from IMA’s vast collective knowledge to outline strategies for how corporate insights teams can answer the critical questions of their clients and raise their internal profile in the process.


More sessions

See all sessions

Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]


Wednesday | 8:30-9:00 | Room 4

You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment

In this session, we will share our key learning: What are the most common personality types in the C-suite? How do you effectively screen for the right business decision makers? How do you [...]


Tuesday | 9:15-9:45 | Room 2

Game-Changer: Insights from Agile Research

In today’s hyper-competitive markets, companies that fail to keep pace with rapid changes in consumer preferences and buying options risk losing sales and market share. The challenge is particularly intense [...]


Wednesday | 10:00-10:30 | Room 2