Brooklyn

March 5-6, 2019

Brooklyn
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How Insight Teams Can Make a Difference

Room 1 | 4:15-4:45 | Tuesday, March 5, 2019

Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight to transform the performance of an entire organization. James Wycherley, CEO of Insight Management Academy (IMA), an organization created in 2004 to support client-side research and analysis teams in large organizations, draws from IMA’s vast collective knowledge to outline strategies for how corporate insights teams can answer the critical questions of their clients and raise their internal profile in the process.


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