March 5-6, 2019
According to Nielsen, three out of four CPG product launches fail within a year. AI applied to social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next. With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programs.
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]
Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]
To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]