Brooklyn

March 5-6, 2019

Brooklyn
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AI and Insight – How Innovation in Methodology is Driving a Higher Standard of Product Innovation

Room 2 | 10:45-11:15 | Wednesday, March 6, 2019

According to Nielsen, three out of four CPG product launches fail within a year. AI applied to social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next. With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programs.

Presentation type:

  • Other

Subjects covered:

  • Data visualization
  • Data integration/big data
  • Assessing marketing research technology vendors
  • Predictive analytics
  • Global/international research
  • Industry trends – future of marketing research
  • Social media research
  • Ethnographic/observational research
  • New techniques – qualitative and quantitative
  • Automated research

Takeaways:

  1. Insight into how significantly the relationship between data science and market research is developing to deliver tangible output.
  2. How to make smarter decisions, act at speed and ultimately get to market ahead of the competition.
  3. Understand how some of the biggest brands in the world are applying this – identifying emerging trends earlier and more accurately.

Speakers:

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