March 5-6, 2019
According to Nielsen, three out of four CPG product launches fail within a year. AI applied to social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next. With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programs.
Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted [...]
Tuesday | 10:45-11:15 | Room 5
The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]
Wednesday | 10:00-10:30 | Room 3