Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

AI and Insight – How Innovation in Methodology is Driving a Higher Standard of Product Innovation

According to Nielsen, three out of four CPG product launches fail within a year. AI applied to social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next. With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programs.

Presentation type:

  • Other

Subjects covered:

  • Data visualization
  • Data integration/big data
  • Assessing marketing research technology vendors
  • Predictive analytics
  • Global/international research
  • Industry trends – future of marketing research
  • Social media research
  • Ethnographic/observational research
  • New techniques – qualitative and quantitative
  • Automated research

Takeaways:

  1. Insight into how significantly the relationship between data science and market research is developing to deliver tangible output.
  2. How to make smarter decisions, act at speed and ultimately get to market ahead of the competition.
  3. Understand how some of the biggest brands in the world are applying this – identifying emerging trends earlier and more accurately.

Speakers:

More sessions

See all sessions

How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]

Details

Gap Customer Attrition – Path to Brand Restoration

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]

Details

Rebuilding Market Research in the Age of AI and Behavioral Economics

To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]

Details