March 5-6, 2019
Meal kits continue to be an expanding market with an emphasis on health, and new brands continue to enter the market at a fast, competitive rate.
Sales in the industry have increased from $1 billion a year to $5 billion a year, expecting to grow to a $10 billion industry by 2020 (Statista, 2018). However, they seem to be geared towards adult palates.
Enter healthy meal kits for kids.
Most parents tend to worry about what their kids are eating. Nutrition is so important to good health. Adults can more easily make the decision to eat delicious and nutritious food but children cannot discern nutritious – they may be picky eaters, eating only what they see as tasty, such as food and beverages laden with sodium, fat and sugar.
It is important for all of us to understand what parents would like to feed their children so that we can translate this to providing alternative convenient healthy meal kits for kids.
By utilizing a powerful 360-degree view of the landscape, we engage social media, traditional research and video insights to help us understand what parents want for their kids and what kids deem as “delicious.”
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Tuesday | 5:00-5:30 | Room 3