March 5-6, 2019
Meal kits continue to be an expanding market with an emphasis on “health” and new brands continue to enter the market at a fast, competitive rate.
Sales in the industry have increased from $1 billion a year to $5 billion a year, expecting to grow to a $10 billion industry by 2020 (Statista, 2018).
Most consumers tend to worry about what their family is eating. Nutrition is so important to good health. Adults have the knowledge to make the decision to eat delicious and nutritious food but children cannot discern nutritious – they may be picky eaters, eating only what they see as tasty, such as food and beverages laden with sodium, fat and sugar.
It is important for all of us to understand what consumers would like to feed their families (especially kids) so that we can translate this to providing alternative convenient healthy meal kits.
By utilizing a holistic approach – trends, quantitative research, consumer experiences and product knowledge graphs – we can begin to understand what consumers want for their families and what delights them.
Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]
Tuesday | 5:00-5:30 | Room 4