March 5-6, 2019
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an array of departmental functions. Product development, public relations, legal, regulatory, customer experience (e.g. call centers), HR – just examples of functions that can benefit from the knowledge you bring. Insights that help your colleagues do their jobs bring you one step closer to the proverbial seat at the table.
So don’t let the word “marketing” limit you just to that department. This talk will provide real examples on how research can offer great impact for colleagues across the organization; your marketers will be clamoring for time on your schedule!
Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]
Hear behind-the-scenes lessons learned from the trailblazing team from a F500 food and beverage company that leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their [...]