March 5-6, 2019
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an array of departmental functions. Product development, public relations, legal, regulatory, customer experience (e.g. call centers), HR – just examples of functions that can benefit from the knowledge you bring. Insights that help your colleagues do their jobs bring you one step closer to the proverbial seat at the table.
So don’t let the word “marketing” limit you just to that department. This talk will provide real examples on how research can offer great impact for colleagues across the organization; your marketers will be clamoring for time on your schedule!
Our client, Visa, wanted to understand how money is changing. Specifically, they wanted to understand the wants, needs and expectations of Millennial women. Millennials are the fastest-growing and largest population [...]
Wednesday | 9:15-9:45 | Room 1
Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]
Wednesday | 11:30-12:00 | Room 4
Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]
Tuesday | 4:15-4:45 | Room 2