March 5-6, 2019

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Getting to Know You: Alternate Stakeholders in Your Organization

Room 2 | 3:30-4:00 | Tuesday, March 5, 2019

Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an array of departmental functions. Product development, public relations, legal, regulatory, customer experience (e.g. call centers), HR – just examples of functions that can benefit from the knowledge you bring. Insights that help your colleagues do their jobs bring you one step closer to the proverbial seat at the table.

So don’t let the word “marketing” limit you just to that department. This talk will provide real examples on how research can offer great impact for colleagues across the organization; your marketers will be clamoring for time on your schedule!

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Storytelling/data interpretation
  • Industry trends – future of marketing research


  1. Identify stakeholders outside of marketing who can benefit from the marketing research department.
  2. Create strategies to increase visibility and influence in an organization.
  3. Use collaboration as a tool for success.


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