March 5-6, 2019

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Getting More Insights Faster

Tuesday, March 5 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab

Marketing is moving faster than ever and the volume of insights work is only increasing. At the same time, insights teams are being asked to do more with less. How can corporate researchers get it all done? In this session we will discuss tools and strategies T-Mobile uses to maximize impact while minimizing time and budget.


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Why Don’t They…? Using Narrative Economics to Better Understand People

How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]


Tuesday | 10:45-11:15 | Room 1