March 5-6, 2019

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GDPR Basics for Marketers and Researchers

The European Union’s General Data Protection Regulation (GDPR) policy went “live” in May 2018. There are basic tenets of these identity governance and privacy compliance regulations that data controllers and data processors need to know now. In this presentation, we will review the basics of GDPR policy and suggest resources to train (and certify) yourself and your teams. Time will be allowed for a Q&A. Given the newness of GDPR, many practitioners are learning as they go and this is a good opportunity to bring questions for group discussion. Note that this is not a legal review; we will be speaking about our experiences as marketers but we will provide legal references to those who want to investigate them.


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Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]


Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]