Brooklyn

March 5-6, 2019

Brooklyn
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Gap Customer Attrition – Path to Brand Restoration

Room 4 | 5:00-5:30 | Tuesday, March 5, 2019

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and turn to innovative methodologies to deeply understand the heart and mind-set of their lost consumers. Join us to learn how the insights and strategies led to:

  • product re-development;
  • style, fit and quality updates;
  • brand identity updates; and
  • digital strategy and in-store experience enhancements.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Customer experience

Speakers:

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Tuesday | 3:30-4:00 | Room 4

Future-Proofing MRX by Humanizing Measurement

Experience enhances everything and in today’s experience economy, brands and organizations that lead with an experience strategy grounded in solid research are winning our hearts, minds and dollars. Current approaches [...]

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Wednesday | 1:30-2:00 | Room 1

Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning [...]

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