March 5-6, 2019
In today’s hyper-competitive markets, companies that fail to keep pace with rapid changes in consumer preferences and buying options risk losing sales and market share. The challenge is particularly intense in telecommunication services, where digital technology enables new competitors and delivery models to emerge virtually overnight. This is the business environment facing Verizon, a leader in telecommunication, home entertainment and technology.
To help maintain its leadership, Verizon regularly needs to conduct quick-turnaround consumer research for specific insights to achieve a quick read and gain greater clarity into consumer attitudes and preferences while remaining both agile and resourceful.
We’ll discuss how reliable, quick studies using Dynata’s DIY research platform sparked new and innovative ways for Verizon to use research to support their brands and improve customer experiences.
Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted [...]
We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]
Tuesday | 2:15-2:45 | Room 1
Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]