March 5-6, 2019

Register Now Convince the Boss

Game-Changer: Insights from Agile Research

Room 2 | 10:00-10:30 | Wednesday, March 6, 2019

In today’s hyper-competitive markets, companies that fail to keep pace with rapid changes in consumer preferences and buying options risk losing sales and market share. The challenge is particularly intense in telecommunication services, where digital technology enables new competitors and delivery models to emerge virtually overnight. This is the business environment facing Verizon, a leader in telecommunication, home entertainment and technology.

To help maintain its leadership, Verizon regularly needs to conduct quick-turnaround consumer research for specific insights to achieve a quick read and gain greater clarity into consumer attitudes and preferences while remaining both agile and resourceful.

We’ll discuss how reliable, quick studies using Dynata’s DIY research platform sparked new and innovative ways for Verizon to use research to support their brands and improve customer experiences.


More sessions

See all sessions

What Urban Mobility Has Taught Us About Countries, Cities, Culture and Context

Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]


Tuesday | 9:15-9:45 | Room 5

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]


Wednesday | 2:15-2:45 | Room 1

The Role of Segmentation in the Fight to End World Hunger

We were all taught the 4 Ps of marketing. But what about the 5th? Purpose. On a mission to end world hunger by 2030, Rise Against Hunger partnered with W5 [...]


Tuesday | 4:15-4:45 | Room 4