March 5-6, 2019
Experience enhances everything and in today’s experience economy, brands and organizations that lead with an experience strategy grounded in solid research are winning our hearts, minds and dollars. Current approaches don’t craft research and feedback touchpoints from a human experience perspective though.
How long until getting someone to answer just one survey question is too much? It’s likely sooner than we think unless we start collecting feedback in a new way. We must consider the end-to-end research experience in the context of all brand touchpoints.
Step into the future of measurement with Tricia as she sets the stage for researchers to think more like event people and less like IT specialists in order to gain empathy and traction.
Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]
Wednesday | 2:15-2:45 | Room 5
Journey-mapping is the best practice to understand how your customers view their experience; Forrester reports that 88 percent of customer experience (CX) professionals are mapping customer journeys and Temkin Group [...]
Wednesday | 8:30-9:00 | Room 5
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]
Tuesday | 10:00-10:30 | Room 5