March 5-6, 2019
Experience enhances everything and in today’s experience economy, brands and organizations that lead with an experience strategy grounded in solid research are winning our hearts, minds and dollars. Current approaches don’t craft research and feedback touchpoints from a human experience perspective though.
How long until getting someone to answer just one survey question is too much? It’s likely sooner than we think unless we start collecting feedback in a new way. We must consider the end-to-end research experience in the context of all brand touchpoints.
Step into the future of measurement with Tricia as she sets the stage for researchers to think more like event people and less like IT specialists in order to gain empathy and traction.
AT&T’s John Voda, in conjunction with KS&R, will detail the workings of a technique to improve accuracy and make the task of researching new products and services less cumbersome for [...]
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]