March 5-6, 2019

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Enhancing Guest Experience by Turning Insights Into Belief

Known for making healthy living affordable, Sprouts’ welcoming environment and knowledgeable team members continue to drive its expansion from coast to coast. But with constant growth, how does a retailer like Sprouts attract new customers while continuing to deepen its brand experience with existing guests?

Using consumer research and insights, Shawn Gensch and Sprouts’ design partners developed an optimized store layout to meet the needs of today’s on-the-go shopper while maintaining its core business and approachability. At the same time, the healthy grocer expanded its online engagement with meaningful online content, offers and expanded grocery delivery options.

In this presentation, Gensch will share how to turn insights into belief in today’s rapidly evolving retail environment in ways that resonate with company leaders and, more importantly, have a lasting impact with team members and guests.


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