March 5-6, 2019

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Drink the Honey: Embrace the New Market Research Technology

Wednesday, March 6 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab

Why in two quick years, my job looks almost nothing like it once did and is 10 times more fun. Short stories on how the latest market research technology has changed the way work gets done at Burt’s Bees from Benjamin Jordan.


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How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter

Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart [...]


Wednesday | 3:15-3:45 | Room 1

DIY Neuro: Adding Behavioral Science to Your Toolbox

The use (and abuse) of neuro- and behavioral science research methodologies has become a hot topic in consumer research. Neuro- and psychological science can help marketers and product developers better [...]


Tuesday | 3:30-4:00 | Room 4

Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]


Wednesday | 8:30-9:00 | Room 4