March 5-6, 2019
“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard to keep up. Enter: agile methodology and DIY market research. In this session, we’ll take a look at how marketers and insights professionals have applied learnings from start-up culture to sharpen their research process and deliver high-growth results.
If you’ve felt the pressure to deliver faster results with fewer resources, then this session is for you. You’ll come away with agile frameworks and a sense of how DIY market research can be incorporated into the research road map you already have today. Plus, you’ll get a few sneak peeks of how SurveyMonkey is innovating to enable more agile research via panel integrations, automation and AI.
Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]
Wednesday | 2:15-2:45 | Room 5
The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]
Wednesday | 10:00-10:30 | Room 3
Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]
Tuesday | 5:00-5:30 | Room 4