March 5-6, 2019

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Demanding Reporting Demands No Compromise

Room 3 | 5:00-5:30 | Tuesday, March 5, 2019

Today’s enterprise clients require reporting that goes beyond simple PPT decks. They demand reporting solutions that eliminate the manual, tedious, time-consuming, error-prone processes around static survey data reporting.

Real case studies will be used to show how to eliminate the integration gaps between data collection and the reporting process, eliminating the many steps needed to make reports available to different stakeholders.

Clients are demanding many capabilities in their reporting:

  • individual access rights and data-level security to allow users to see their own data;
  • the co-mingling of other marketing data to provide needed context to the survey information;
  • “real-time” access to data collected via surveys for immediate analysis, data profiling and data quality check;
  • dynamic, online reports and dashboards with high levels of user interactivity through filters and the ability for users to save their own individual views of the information; and
  • highly engaging and intuitive data visualization and reporting, easily configured user access, seamless data availability, seamless data import and integration capabilities, all standard market research analytics capabilities, plus a high level of scalability and performance requirements in an online reporting platform.

This session will address effective and proven ways to solve these issues.


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