Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Deep Dive on Purchase Behavior Influencers

Room 5 | 10:45-11:15 | Wednesday, March 6, 2019

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way we interact with each other and it’s also changed the way we shop.

In the age of online and social media influence, understand what motivates consumers. Learn how each generation discovers new products/brands and how brands can differentiate themselves in a more engaging and compelling way.

Presentation type:

  • Research Report

Subjects covered:

  • Social media research
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)

Takeaways: 

  1. What factors online or on social media influence purchase behavior.
  2. Understand how generations differ.
  3. The emotions behind influencer marketing tactics.

Speakers:

More sessions

See all sessions

Lessons Learned from Your Best and Worst Hires – A Panel Discussion

It’s often said that you can learn more from your failures than from your successes. Come find out if that’s true as the IMA’s James Wycherley leads a panel discussion [...]

Details

Wednesday | 4:00-4:30 | Room 4

Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]

Details

Wednesday | 8:30-9:00 | Room 4

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Wednesday | 2:15-2:45 | Room 1