Brooklyn

March 5-6, 2019

Brooklyn
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Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning tool.


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How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation

Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]

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Tuesday | 11:30-12:00 | Room 1

Communicating and Persuading via Stories from the Conference Room to the Boardroom and Beyond

As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there‚Äôs been a rush to storytelling. In this presentation, we [...]

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Wednesday | 1:30-2:00 | Room 4