March 5-6, 2019
In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as well as emotional and intuitive. We’ll examine a real-world case study in which Arm & Hammer tapped into impulse, emotion and conscious reflection to identify the best approach to maximize e-commerce sales growth.
This includes testing:
Meal kits continue to be an expanding market with an emphasis on “health” and new brands continue to enter the market at a fast, competitive rate. Sales in the industry have [...]
Tuesday | 1:30-2:00 | Room 1
We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]
Tuesday | 2:15-2:45 | Room 1