March 5-6, 2019
In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as well as emotional and intuitive. We’ll examine a real-world case study in which a leading CPG firm tapped into impulse, emotion and conscious reflection to identify the best approach to maximize e-commerce sales growth.
This includes testing:
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]
Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]