March 5-6, 2019

Register Now Convince the Boss

Communicating and Persuading via Stories from the Conference Room to the Boardroom and Beyond

As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we share tales of when stories work, when they don’t and how to craft persuasive presentations that blend storytelling techniques with consumer testimonials and persuasive visual displays of data to ensure that insights are understood and acted upon.

Presentation type:

  • Best Practice Presentation

Subjects covered:

  • Storytelling/data interpretation


  1. Common pitfalls associated with the use of storytelling formats for research presentations and how to avoid them.
  2. How to analyze your audience to ensure success in connecting and communicating with them.
  3. How to blend stories, data, testimonials and other tactics to get your points across and into the long-term memories of your audience.


More sessions

See all sessions

Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]


Agile Insights in Action: Inspire Your Growth

Experience a highly innovative way of working with consumer insights. You will discover how consumer goods companies are closing the gap between the need for speed and demand for high [...]


Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]