March 5-6, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
Session description to follow.
Wednesday | 1:30-2:00 | Room 4
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]
Wednesday | 10:45-11:15 | Room 4
In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]
Wednesday | 2:15-2:45 | Room 2