March 5-6, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
Rise Against Hunger recognized three strategic constituencies: volunteers, corporate decision makers and donors. While general information about these groups was known, Rise Against Hunger desired to go deeper, to understand [...]
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]
Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and [...]