March 5-6, 2019
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do we sift through all the “sales pitches” and find new ways to do research within this new day-to-day reality? In this session, we lay out how to modernize your approach to survey research, from data collection and processing all the way to better experiences for respondents. Taking a new approach doesn’t have to be risky, overwhelming or disruptive as long as you understand the basics.
Session description to follow.
Wednesday | 1:30-2:00 | Room 4
It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]
Wednesday | 10:00-10:30 | Room 5
Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]
Tuesday | 11:30-12:00 | Room 5