March 5-6, 2019
Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted every year. Utilizing this wealth of knowledge, Phoenix is able to gather daily information on a large number of ads, taken seven days week, 365 days a year. From this, we have gathered valuable intel on advertising trends, such as the rise of short-form advertising (ads that are up to seven second in length) and what it means for advertisers and media agencies.
In addition to the past years findings, we will share our process for helping you better understand the contribution of advertising brand communication to sales outcomes.
Current advertising analysis tools are often limited to telling you which ads contributed to sales outcomes but not why.
Phoenix MI can help you better understand how and why advertising brand communication had an impact on sales outcomes and how to improve your effective ad spend through better real-time ad performance optimization.
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]
Tuesday | 10:00-10:30 | Room 5
Session description to follow.
Wednesday | 1:30-2:00 | Room 4
Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]
Wednesday | 2:15-2:45 | Room 5