Brooklyn

March 5-6, 2019

Brooklyn
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Beauty and the Journey Map: Perfecting a Flawless Digital Makeover

Room 3 | 10:00-10:30 | Tuesday, March 5, 2019

Isobar was asked to help transform a Japanese skin care company into a top global beauty brand. As part of an ongoing engagement, Isobar developed in-depth consumer journeys and a global segmentation to help conceive, design and execute against an omnichannel, corporate vision and implementation road map. The rich consumer understanding has led to development of content, product and brand experiences for tiered implementation on the Web site and the prioritization of customer experience opportunities on and offline.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Hybrid/mixed methods (qualitative, quant, mobile, SM)
  • Emotional measurement (neuroscience/eye-tracking)

Takeaways:

Learn how:

  1. Identification of core audiences and the key moments of truth and inflection points along their journey can reveal great opportunities to enhance brand experiences and drive sales.
  2. Isobar infuses emotional insights from MindSight, measuring subconscious emotional drivers across touchpoints and how this can enhance omnichannel experiences.
  3. Optimize the development of consumer journeys by leveraging of multi-disciplinary experts (i.e., researchers, strategists, UX, innovation, commerce and data specialists) to fully explore, conceptualize, quantify, prioritize and optimize opportunities.

Speakers:

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