March 5-6, 2019
Isobar was asked to help transform a Japanese skin care company into a top global beauty brand. As part of an ongoing engagement, Isobar developed in-depth consumer journeys and a global segmentation to help conceive, design and execute against an omnichannel, corporate vision and implementation road map. The rich consumer understanding has led to development of content, product and brand experiences for tiered implementation on the Web site and the prioritization of customer experience opportunities on and offline.
Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]
Wednesday | 2:15-2:45 | Room 3