March 5-6, 2019
Isobar was asked to help transform a Japanese skin care company into a top global beauty brand. As part of an ongoing engagement, Isobar developed in-depth consumer journeys and a global segmentation to help conceive, design and execute against an omnichannel, corporate vision and implementation road map. The rich consumer understanding has led to development of content, product and brand experiences for tiered implementation on the Web site and the prioritization of customer experience opportunities on and offline.
How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]
We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]
To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]