March 5-6, 2019
Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab
This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving time-to-insight by four times. Using IBM’s advertising research program transformation as a case study, this presentation will show the step-by-step actions you need to take to implement a modern, agile insights strategy. IBM’s increased speed has allowed them to test early and often and ultimately increase the volume of insights used in strategic decision-making. Learn how your organization can implement simple changes to get insights back in time to influence decisions before they’re made rather than after the fact.
Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]
Tuesday | 4:15-4:45 | Room 2
Writing a questionnaire is arguably one of the most challenging forms of writing. It is a conversation between you and hundreds – and often thousands – of diverse respondents. The [...]
Wednesday | 11:30-12:00 | Room 2