Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Agile, Iterative and Highly Valuable: How to Optimize Your Research Strategy for Modern B2B Audiences

Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab

This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving time-to-insight by four times. Using IBM’s advertising research program transformation as a case study, this presentation will show the step-by-step actions you need to take to implement a modern, agile insights strategy. IBM’s increased speed has allowed them to test early and often and ultimately increase the volume of insights used in strategic decision-making. Learn how your organization can implement simple changes to get insights back in time to influence decisions before they’re made rather than after the fact.


Speakers:

More sessions

See all sessions

Think Globally, Act Locally: VICE Uses a Global Approach to Consumer Insights to Develop a Deep Understanding of Today’s Ever-Changing Youth

Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]

Details

Tuesday | 4:15-4:45 | Room 2

Writing Better Questionnaires: How to Identify and Fix Biases and Communication Errors in Your Surveys (45-minute session)

Writing a questionnaire is arguably one of the most challenging forms of writing. It is a conversation between you and hundreds – and often thousands – of diverse respondents. The [...]

Details

Wednesday | 11:30-12:00 | Room 2

How Insight Teams Can Make a Difference

Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight [...]

Details

Tuesday | 4:15-4:45 | Room 1