March 5-6, 2019

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When Speed Meets Substance – Implicit CPG Insights

Room 1 | 10:00-10:30 | Tuesday, March 5, 2019

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral science to launch groundbreaking products and ad campaigns.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Industry trends – future of marketing research
  • New techniques – qualitative and quantitative
  • Automated research


  1. Highly innovative way of working with consumer insights, inspiration for growth, best practices.


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