March 5-6, 2019

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Agile Implementation Workshop

Wednesday, March 6 | 1:30 p.m. – 2:15 p.m. | Agile Insights Lab

Want to push product and creative releases at the speed of Google and Facebook? Learn how in this workshop. During this hour, learn about the agile process used at the world’s leading technology companies and how it can work for your consumer insights team. You’ll leave this workshop with a step-by-step change management plan, implementation strategy and case examples on how agile has worked in other consumer insights functions like yours.


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Demanding Reporting Demands No Compromise

Today’s enterprise clients require reporting that goes beyond simple PPT decks. They demand reporting solutions that eliminate the manual, tedious, time-consuming, error-prone processes around static survey data reporting. Real case studies [...]


Tuesday | 5:00-5:30 | Room 3

The Renaissance of Qualitative Research in the Digital Age

It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]


Wednesday | 10:00-10:30 | Room 5

The Human Approach in the Age of Big Data: Combining Qualitative, Quantitative and Eye-Tracking Research to Deliver Insights for Brands, Advertisers and Media Companies

As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]


Tuesday | 9:15-9:45 | Room 3