Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Accelerate Relevance – Making Insights Sticky in Slippery Times

Room 2 | 10:45-11:15 | Tuesday, March 5, 2019

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and not feel “fear of missing out?” On the flip side, how do we assure that our clients/business partners notice what we send and get the value we offer? This presentation highlights three ways to make insights more relevant – and sticky – in today’s ever-changing information landscape.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Storytelling/data interpretation

Takeaways: 

  1. Information deluge and the impact on cognitive capacity.
  2. How to make insights more relevant to capture attention of clients/business partners.
  3. How to make insights more “sticky” – improving cognitive retention over time.

Speakers:

More sessions

See all sessions

How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]

Details

Wednesday | 3:15-3:45 | Room 3

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

Details

Tuesday | 2:15-2:45 | Room 5

How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]

Details

Tuesday | 9:15-9:45 | Room 1