Brooklyn

March 5-6, 2019

Brooklyn
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Accelerate Relevance – Making Insights Sticky in Slippery Times

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]

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Tuesday | 10:45-11:15 | Room 2

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Agile Implementation Workshop

Wednesday, March 6 | 1:30 p.m. – 2:00 p.m. | Agile Insights Lab Want to push product and creative releases at the speed of Google and Facebook? Learn how in this [...]

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Agile, Iterative and Highly Valuable: How to Optimize Your Research Strategy for Modern B2B Audiences

Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving [...]

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AI and Insight – How Innovation in Methodology is Driving a Higher Standard of Product Innovation

According to Nielsen, three out of four CPG product launches fail within a year. AI applied to social data offers brands an unprecedented opportunity to understand consumer trends and mathematically [...]

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Wednesday | 10:45-11:15 | Room 2

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AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]

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Wednesday | 2:15-2:45 | Room 3

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Beauty and the Journey Map: Perfecting a Flawless Digital Makeover

Isobar was asked to help transform a Japanese skin care company into a top global beauty brand. As part of an ongoing engagement, Isobar developed in-depth consumer journeys and a [...]

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Tuesday | 10:00-10:30 | Room 3

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Beyond Breakthrough: Stronger Brands through Better Diagnostics

Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted [...]

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Tuesday | 10:45-11:15 | Room 5

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Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper Insights Faster

Experience design (XD) researchers were some of the first in organizations to apply agile principles, using specialized methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and [...]

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Tuesday | 1:30-2:00 | Room 3

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Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]

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Wednesday | 4:00-4:30 | Room 3

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Cash is Queen: How Millennial Women Are Shaping the Future of Money

Our client, Visa, wanted to understand how money is changing. Specifically, they wanted to understand the wants, needs and expectations of Millennial women. Millennials are the fastest-growing and largest population [...]

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Wednesday | 9:15-9:45 | Room 1

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CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Wednesday | 2:15-2:45 | Room 1

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Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]

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Tuesday | 3:30-4:00 | Room 3

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Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning [...]

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Tuesday | 1:30-2:00 | Room 5

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Customer Experience – Case Studies in Science-based CX

Customer experience and patient journeys require a sound science base if they are to reflect the true experience and provide actionable results. Customer types should be narrowly defined to the [...]

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Wednesday | 8:30-9:00 | Room 2

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Decoding Disruption: Understanding Consumer Expectations for Brands

Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]

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Tuesday | 10:45-11:15 | Room 3

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Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

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Wednesday | 10:45-11:15 | Room 5

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Demanding Reporting Demands No Compromise

Today’s enterprise clients require reporting that goes beyond simple PPT decks. They demand reporting solutions that eliminate the manual, tedious, time-consuming, error-prone processes around static survey data reporting. Real case studies [...]

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Tuesday | 5:00-5:30 | Room 3

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DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]

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Tuesday | 11:30-12:00 | Room 3

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DIY Neuro: Adding Behavioral Science to Your Toolbox

The use (and abuse) of neuro- and behavioral science research methodologies has become a hot topic in consumer research. Neuro- and psychological science can help marketers and product developers better [...]

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Tuesday | 3:30-4:00 | Room 4

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Does Understanding of the Net Promoter Score Calculation Lead to Score Inflation?

The Net Promoter Score (NPS) has gained significant traction as a measure of customer sentiment and is being extended in large enterprises to measure employee sentiment of internal applications, Web [...]

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Wednesday | 9:15-9:45 | Room 5

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Drink the Honey: Embrace the New Market Research Technology

Wednesday, March 6 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab Why in two quick years, my job looks almost nothing like it once did and is 10 times [...]

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Enhancing Guest Experience by Turning Insights Into Belief

Known for making healthy living affordable, Sprouts’ welcoming environment and knowledgeable team members continue to drive its expansion from coast to coast. But with constant growth, how does a retailer [...]

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Tuesday | 11:30-12:00 | Room 4

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Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]

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Wednesday | 8:30-9:00 | Room 4

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Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]

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Tuesday | 4:15-4:45 | Room 3

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Future-Proofing MRX by Humanizing Measurement

Experience enhances everything and in today’s experience economy, brands and organizations that lead with an experience strategy grounded in solid research are winning our hearts, minds and dollars. Current approaches [...]

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Wednesday | 1:30-2:00 | Room 1

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Game-Changer: Insights from Agile Research

In today’s hyper-competitive markets, companies that fail to keep pace with rapid changes in consumer preferences and buying options risk losing sales and market share. The challenge is particularly intense [...]

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Wednesday | 10:00-10:30 | Room 2

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Gap Customer Attrition – Path to Brand Restoration

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]

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Tuesday | 5:00-5:30 | Room 4

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GDPR Basics for Marketers and Researchers

The European Union’s General Data Protection Regulation (GDPR) policy went “live” in May 2018. There are basic tenets of these identity governance and privacy compliance regulations that data controllers and [...]

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Tuesday | 5:00-5:30 | Room 1

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Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]

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Wednesday | 10:00-10:30 | Room 4

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Getting More Insights Faster

Tuesday, March 5 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab Marketing is moving faster than ever and the volume of insights work is only increasing. At the same [...]

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Getting to Know You: Alternate Stakeholders in Your Organization

Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]

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Tuesday | 3:30-4:00 | Room 2

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Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]

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Wednesday | 2:15-2:45 | Room 2

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How a Creative Research Approach is Helping the Scripps National Spelling Bee Explore Expansion

The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]

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Tuesday | 10:45-11:15 | Room 4

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How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]

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Wednesday | 8:30-9:00 | Room 3

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How AT&T Gained Accuracy and Reduced the Respondent Burden in New Product Research

AT&T’s John Voda, in conjunction with KS&R, will detail the workings of a technique to improve accuracy and make the task of researching new products and services less cumbersome for [...]

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Wednesday | 4:00-4:30 | Room 2

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How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]

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Tuesday | 9:15-9:45 | Room 1

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How Insight Teams Can Make a Difference

Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight [...]

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Tuesday | 4:15-4:45 | Room 1

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How Millennials Define Love and Loyalty Today

What does love mean to young people today? It used to be about finding the perfect partner and living happily ever after. With dating apps and social media promising love [...]

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Wednesday | 10:45-11:15 | Room 3

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How NPR is Building a Diverse Millennial Audience

NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. [...]

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Tuesday | 10:00-10:30 | Room 4

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How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]

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Wednesday | 3:15-3:45 | Room 3

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How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter

Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart [...]

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Wednesday | 3:15-3:45 | Room 1

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How Video Among Engaged Respondents Can Bring Consumer Insights to Life

Prodege’s client was interested in sizing the pet owner market and exploring opinions of pet products. They wanted to achieve both objectives through a traditional quantitative survey. The client developed [...]

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Tuesday | 1:30-2:00 | Room 4

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How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation

Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]

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Tuesday | 11:30-12:00 | Room 1

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Imagine That! How to Unlock Prospective Thinking for Insight and Inspiration

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]

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Tuesday | 1:30-2:00 | Room 2

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Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

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Wednesday | 11:30-12:00 | Room 4

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Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]

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Wednesday | 3:15-3:45 | Room 4

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Lessons Learned from a Decade of MROC Use

I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who [...]

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Wednesday | 10:00-10:30 | Room 1

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Lessons Learned from Your Best and Worst Hires – A Panel Discussion

It’s often said that you can learn more from your failures than from your successes. Come find out if that’s true as the IMA’s James Wycherley leads a panel discussion [...]

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Wednesday | 4:00-4:30 | Room 4

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Many Journey Maps Fail. Don’t Be a Statistic.

Journey-mapping is the best practice to understand how your customers view their experience; Forrester reports that 88 percent of customer experience (CX) professionals are mapping customer journeys and Temkin Group [...]

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Wednesday | 8:30-9:00 | Room 5

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Maximizing the ROI from Qualitative Research

Understanding how the field aspects of a qualitative study work can help you to get the most from every qualitative study. Two focus group moderators, with a combined 50 years [...]

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Wednesday | 11:30-12:00 | Room 1

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Memory Reconstruction Interviews: Revealing What People Can’t (or Won’t) Say in Conventional Interviews

In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]

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Wednesday | 9:15-9:45 | Room 3

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Millennial Parents: The New Family Dynamic

Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]

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Wednesday | 2:15-2:45 | Room 5

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Mind the Gap: Connecting Data to Drive Decisions

Taking the tube map as inspiration, I’ll highlight why it’s more important than ever that today’s insight teams focus on the decisions the business needs to take and how the [...]

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Tuesday | 5:00-5:30 | Room 2

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Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

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Tuesday | 3:30-4:00 | Room 1

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New Tools for Market Segmentation

In a complex world, increased competition, new channels of distribution and media and market fragmentation have led to greater product variety being offered by companies. Consumers are willing to pay more [...]

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Wednesday | 3:15-3:45 | Room 5

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Optimizing Consumer Hero Images: Unique Challenges for Alcoholic Beverages

This will be a case study about research conducted using a replication of an online retailer to simulate the shopping/buying experience. The challenges present in this category and the way [...]

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Wednesday | 2:15-2:45 | Room 4

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Overcoming Inevitable Fieldwork Challenges with Health Care Professionals

The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]

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Wednesday | 10:00-10:30 | Room 3

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Panel Discussion: Let’s Evolve the Way We Work – Ditching Outdated Diversity Discussions for a Deeper Purpose

Tuesday, March 5 | 1:30 p.m. – 2:00 p.m. | Agile Insights Lab Join us for an honest and productive discussion around defining and driving diversity within the MRX world. How [...]

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Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]

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Wednesday | 10:45-11:15 | Room 4

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Pre-Packaged Grab ‘N Go Meals, Consumer Perceptions, Potential Opportunities For Your Product

Meal kits continue to be an expanding market with an emphasis on “health” and new brands continue to enter the market at a fast, competitive rate. Sales in the industry have [...]

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Tuesday | 1:30-2:00 | Room 1

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Putting Patients Front and Center in Health Care Research

Just Worldwide specializes in health care research of rare populations across the globe. We need to get under the skin of patients and physicians to deliver the rich insight demanded [...]

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Tuesday | 11:30-12:00 | Room 2

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Rebuilding Market Research in the Age of AI and Behavioral Economics

To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]

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Tuesday | 5:00-5:30 | Room 5

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Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]

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Tuesday | 3:30-4:00 | Room 5

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Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]

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Tuesday | 2:15-2:45 | Room 3

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Research, Meet Communications: How Insights Teams Can Drive PR Coverage

Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and [...]

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Tuesday | 10:00-10:30 | Room 2

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Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

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Wednesday | 9:15-9:45 | Room 2

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Rule-breakers: A Rebel’s Guide to Better Research

Change is the only constant for brands in today’s marketplace. New ideas emerge to challenge established ways of working, building something better in their place. In times of constant change [...]

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Wednesday | 4:00-4:30 | Room 5

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Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]

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Wednesday | 11:30-12:00 | Room 3

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Six Principles for Six-Second Advertising

As more and more brands begin to run six-second ads, many questions still remain as to how effective these shorter-form ads can be. Additionally, there has been little consideration as [...]

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Wednesday | 9:15-9:45 | Room 4

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Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]

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Wednesday | 1:30-2:00 | Room 3

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Starting to Enable Transformative Change in Your Insights Function (45 minute session)

We’ll be leading a conversation with insights leaders on the impact they’ve made within their organizations and the courage, competencies and approaches that have equipped them to do it. From [...]

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Wednesday | 11:30-12:00 | Room 5

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System 1: Beyond the Flashy Shiny Things

The idea of System 1 thinking – thinking that is fast, automatic, less conscious – has taken hold in the world of market research and insights. We’ve read Blink, Nudge [...]

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Tuesday | 2:15-2:45 | Room 4

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The Future of Consumer Insights is Agile

Tuesday, March 5 | 11:30 a.m. – 12:00 p.m. | Agile Insights Lab Want to push product and creative releases at the speed of Google and Facebook? Learn how in this [...]

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The Future of Insights is Human

Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic landscape and changing stakeholder demands mean [...]

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Wednesday | 10:45-11:15 | Room 1

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The Human Approach in the Age of Big Data: Combining Qualitative, Quantitative and Eye-Tracking Research to Deliver Insights for Brands, Advertisers and Media Companies

As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]

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Tuesday | 9:15-9:45 | Room 3

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The New Insights Role: What an Insight Manager Should Be Doing All Day

Wednesday, March 6 | 9:15 a.m. – 9:45 a.m. | Agile Insights Lab Gain practical tips and inspiration from Ryan Barry. Learn how he has helped over 100 brands transform insights [...]

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Tuesday | 9:15-9:45 | Room 4

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The New Insights Role: What an Insight Manager Should Be Doing All Day

Wednesday, March 6 | 9:15 a.m. – 9:45 a.m. | Agile Insights Lab Gain practical tips and inspiration from Ryan Barry. Learn how he has helped over 100 brands transform insights [...]

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The Renaissance of Qualitative Research in the Digital Age

It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]

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Wednesday | 10:00-10:30 | Room 5

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The Role of Segmentation in the Fight to End World Hunger

We were all taught the 4 Ps of marketing. But what about the 5th? Purpose. On a mission to end world hunger by 2030, Rise Against Hunger partnered with W5 [...]

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Tuesday | 4:15-4:45 | Room 4

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The Science of Memory

Exploring the relationship between emotion and memory in branded content.

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Wednesday | 1:30-2:00 | Room 5

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The Symphony of Data: How Does it Sound When You Combine Digital Ethnography with Social Media and Geolocation Data?

Our presentation will discuss an ongoing research initiative between Netquest and PSA Consultants where behavioral app usage data, geolocational movement data and social media postings of consenting panel respondents is [...]

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Tuesday | 2:15-2:45 | Room 2

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Think Globally, Act Locally: VICE Uses a Global Approach to Consumer Insights to Develop a Deep Understanding of Today’s Ever-Changing Youth

Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]

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Tuesday | 4:15-4:45 | Room 2

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Trust Me… You Need to Hear this Presentation! (It’s the Fear of the Unknown)

Do you love your job? Do you enjoy working with your colleagues? What if that was taken away from you in a split second? Tina invites you to join her [...]

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Wednesday | 8:30-9:00 | Room 1

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

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Tuesday | 2:15-2:45 | Room 5

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Unlocking Occasions with Agile Consumer Engagement

Tuesday, March 5 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab ABI insights was challenged to create a consumer-centric approach to occasion activation. Through the development of an agile [...]

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Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]

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Tuesday | 2:15-2:45 | Room 1

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What Does it Meme to Connect with Gen Z?

Move over Millennials, Gen Z is here and ready to re-define how brands interact and engage with consumers. And ironically, connecting with this more interactive and digitally active generation is [...]

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Wednesday | 3:15-3:45 | Room 2

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What Urban Mobility Has Taught Us About Countries, Cities, Culture and Context

Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]

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Tuesday | 9:15-9:45 | Room 5

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When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]

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Tuesday | 10:00-10:30 | Room 1

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Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now

Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]

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Tuesday | 11:30-12:00 | Room 5

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Why Don’t They…? Using Narrative Economics to Better Understand People

How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]

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Tuesday | 10:45-11:15 | Room 1

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Winning Casual Dining with Today’s Teens

Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and [...]

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Tuesday | 4:15-4:45 | Room 5

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Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

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Wednesday | 1:30-2:00 | Room 2

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Writing Better Questionnaires: How to Identify and Fix Biases and Communication Errors in Your Surveys (45-minutes session)

Writing a questionnaire is arguably one of the most challenging forms of writing. It is a conversation between you and hundreds – and often thousands – of diverse respondents. The [...]

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Wednesday | 11:30-12:00 | Room 2

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You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment

In this session, we will share our key learning: What are the most common personality types in the C-suite? How do you effectively screen for the right business decision makers? How do you [...]

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Tuesday | 9:15-9:45 | Room 2

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You’re Boring Me: How Story Structure Keeps People from Tuning Out

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]

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Tuesday | 10:00-10:30 | Room 5

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