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ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview

Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]

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Closing the loop with your customer

One of the biggest drivers of customer satisfaction is closing the loop – aka telling the customers what we are doing with their data. Although it is a huge driver, [...]

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Connecting the dots to deliver creative that drives full funnel awareness and business results

There are a range of elements that impact the success of brand marketing campaigns and creative quality is the single element that has been found to have the greatest impact [...]

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Don’t throw away your shot! Your next presentation should be…a poem?

You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]

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Inclusive research: Unveiling the truths of Latino consumers

Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]

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Leading with Black insights

In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]

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Quality quest: Navigating the challenges of opt-in samples through hybrid solutions

In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]

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The sky is falling! Why didn’t anyone tell us?

It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]

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Vanishing acts: Demystifying no-shows in health care

In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]

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Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz

At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]

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