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March 5-6, 2019

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Accelerate Relevance – Making Insights Sticky in Slippery Times

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]

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Agile Insights in Action: Inspire Your Growth

Experience a highly innovative way of working with consumer insights. You will discover how consumer goods companies are closing the gap between the need for speed and demand for high [...]

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AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]

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Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper Insights Faster

Experience design (XD) researchers were some of the first in organizations to apply agile principles, using specialized methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and [...]

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CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Communicating and Persuading via Stories from the Conference Room to the Boardroom and Beyond

As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we [...]

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Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]

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Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning [...]

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Customer Experience – Case Studies in Science-based CX

Customer experience and patient journeys require a sound science base if they are to reflect the true experience and provide actionable results. Customer types should be narrowly defined to the [...]

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Decoding Disruption: Understanding Consumer Expectations for Brands

Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]

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Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

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Enabling Breakthrough Ideas through Innovation Pipeline Sprints

Hear behind-the-scenes lessons learned from the trailblazing team from a F500 food and beverage company that leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their [...]

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Fixing Research Pain Points: How Blockchain Will Shape the Industry

We will start with a quick overview of blockchain technology. This will include a general discussion followed by a discussion to dispel any misconceptions for the shortcomings of blockchain technology [...]

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Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]

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GDPR Basics for Marketers and Researchers

The European Union’s General Data Protection Regulation (GDPR) policy went “live” in May 2018. There are basic tenets of these identity governance and privacy compliance regulations that data controllers and [...]

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Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]

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Getting to Know You: Alternate Stakeholders in Your Organization

Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]

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Healthy Meal Kits for Kids

Meal kits continue to be an expanding market with an emphasis on health, and new brands continue to enter the market at a fast, competitive rate. Sales in the industry have [...]

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How a Creative Research Approach is Helping the Scripps National Spelling Bee Explore Expansion

The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]

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How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]

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How NPR is Building a Diverse Millennial Audience

NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. [...]

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How Video Among Engaged Respondents Can Bring Consumer Insights to Life

Prodege’s client was interested in sizing the pet owner market and exploring opinions of pet products. They wanted to achieve both objectives through a traditional quantitative survey. The client developed [...]

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How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation

Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]

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Imagine That! How to Unlock Prospective Thinking for Insight and Inspiration

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]

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Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

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Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]

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Layered Learnings: Stretching a Single Research Project Across Multiple Modes to Satisfy a Plethora of Internal Information Needs

It all started when the advertiser research and measurement team at Spotify wanted to support their understanding of people through music and verify their unique vision of moods- and moments-based [...]

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Lessons Learned from a Decade of MROC Use

I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who [...]

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Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]

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Maximizing the ROI from Qualitative Research

Understanding how the field aspects of a qualitative study work can help you to get the most from every qualitative study. Two focus group moderators, with a combined 50 years [...]

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Memory Reconstruction Interviews: Revealing What People Can’t (or Won’t) Say in Conventional Interviews

In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]

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Millennial Parents: The New Family Dynamic

Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]

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Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

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New Tools for Market Segmentation

In a complex world, increased competition, new channels of distribution and media and market fragmentation have led to greater product variety being offered by companies. Consumers are willing to pay more [...]

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Overcoming Inevitable Fieldwork Challenges with Health Care Professionals

The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]

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Permission to Launch: Why Insight and Research is the Missing Ingredient in Successful Social Media Creative

Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]

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Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]

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Putting Patients Front and Center in Health Care Research

Just Worldwide specializes in health care research of rare populations across the globe. We need to get under the skin of patients and physicians to deliver the rich insight demanded [...]

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Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]

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Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]

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Research, Meet Communications: How Insights Teams Can Drive PR Coverage

Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and [...]

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Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

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Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]

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Six Principles for Six-Second Advertising

More and more brands are beginning to run six-second ads but many questions remain as to how effective these shorter-form ads can be. Additionally, there has been very little consideration [...]

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The Role of Segmentation in the Fight to End World Hunger

Rise Against Hunger recognized three strategic constituencies: volunteers, corporate decision makers and donors. While general information about these groups was known, Rise Against Hunger desired to go deeper, to understand [...]

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Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

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Why Don’t They…? Using Narrative Economics to Better Understand People

How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]

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Winning Casual Dining with Today’s Teens

Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and [...]

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You’re Boring Me: How Story Structure Keeps People from Tuning Out

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]

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